March 12, 2015
Back in 2009, my studio mate Jason Madara and I talked about starting a still photography series documenting the artists and entrepreneurs working in the midst of the boom that was starting to happen in San Francisco. We wanted to capture the people who had struck out on their own in different ways to create distinct lives and define their own kind of success. Six years later, we spent a few days shooting them in a pared-down studio setting with nothing but a textured background and themselves. Irving Penn’s worker series was the inspiration for our approach. Some of the people we shot were silent motivators (and supporters) in the creation of McCalmanCo, so it was a personal treat to have them participate in the series. Click here to see some selections.
March 9, 2015
I recently took part in a letterpress design show called The Bad Luck Club, curated by the The Aesthetic Union. The AU is a printmaking shop and gallery space that rotates art shows with different themes. This one celebrated the darker side of Valentine’s Day and has terrific pieces by artists like Thy Doan and Nigel Sussman. The watercolor hand-painted finish was then letterpress printed using halftone dots. The turnout for the opening of the show was incredible and my #badluckbitch piece is now for sale online at the The Aesthetic Union’s retail site. Valentine’s Day can live on! Purchase your (limited edition) poster here.
March 5, 2015
I recently directed a live action campaign for personal trainer Ryan Allen set in downtown San Francisco. The city became his gym as he ran, stretched, pulled, jumped and flew over benches, alleyways and stop lights. Photographer Cody Pickens captured him in motion tearing though the urban landscape. Onlookers thought we were maniacs. We wanted that no-holds barred approach to translate onto film. Some of the results can be seen here.
February 6, 2015
Amy Keeler, the visionary behind Kindly Souls, was a nurse who worked in the medical industry for years, frustrated by the back of individuality with the hospital scrubs. So she decided to create a company to manufacture a gorgeous garment collection for medical workers to wear in and out of work. We created the brand identity, art direction and digital and printed marketing assets for her initial launch. Part of the marketing push was a video (seen on the home page) that represents the real life medical workers who wear scrubs. This project and client was a delight from start to finish.
February 6, 2015
Leaves and Flowers is a California based tea company offering premium small batch handcrafted teas. They contacted us to create a definitive branded look for their online retail website and packaging design. We also directed several marketing shoots showing their inspiration, process The images, shot by Daniel Dent exposes the mythology behind their brand: the intimate knowledge of the plants used to create their delicious tea varietals. The founders are savvy and determined. They want nothing less than to revolutionize the tea industry. They are well on their way.