Amy Keeler, the visionary behind Kindly Souls, was a nurse who worked in the medical industry for years, frustrated by the back of individuality with the hospital scrubs. So she decided to create a company to manufacture a gorgeous garment collection for medical workers to wear in and out of work. We created the brand identity, art direction and digital and printed marketing assets for her initial launch. Part of the marketing push was a video (seen on the home page) that represents the real life medical workers who wear scrubs. This project and client was a delight from start to finish.